1/8/2024 0 Comments A aha momentFacebook – for Facebook the minimum number of friends to get you hooked was “7 friends in the first 10 days”.Twitter – the team discovered early on that a user needs to follow at least 30 people to see the value of Twitter.Let’s cover a few examples from world-famous brands. These features are not their core value, but they make you think that the product is “something”, you’re subconsciously intrigued by the product’s potential. Think Slack’s magic link instead of a password or Instagram camera effects (Snapchat style). This is especially valid for new products where the first few moments of interacting with your product are critical. Aha! moments are all the delightful interactions and “wow” moments that create a powerful impression and enhance the perception of a product superiority and value. This experience is what turns early adopters into power users and evangelists.”įrom a design and UX point of you, we believe the Aha! moment could be extended even further. Or in other words, why that product is a “must have”. “Wow! That’s awesome! That’s exactly what I needed!”Īccording to Sean Ellis and Morgan Brown, as published in their book “Hacking Growth”, the Aha! moment is “the moment that the utility of the product really clicks for the users when the users really get the core value – what the product is for, why they need it, and what benefit they derive from using it. It’s not a rational analysis of the product’s capabilities but a pleasant emotional reaction to a specific feature, interaction or experience that clicks with them. The Aha! moment is when a user suddenly realises the core value they get from a product. What is the Aha! Moment in product delivery? And by attending the Symposium and the other NASC events, webinars, committees, etc., you continue to grow, learn and foster that valued resource for your destination and sports community.The Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary. ![]() I attended the Six Critical Drivers to Optimizing Sports Tourism, and Critical Driver #2 was so obvious and yet so helpful, “Who are you?” You and your destination are a valued resource. The education is also so relevant and can be applied to many situations. My mentor is still my mentor and a good friend. Lean on your mentors! They want to provide help and guidance because they know how you feel, they’ve been in your shoes. I was very nervous and out of my comfort zone, attending my new attendee orientation, I didn’t wear a polo shirt with my destination logo proudly displayed, no clue about the NCAA and all its requirements, bid fees, LOC? My mentor was incredible, quickly put me at ease and asked great questions that made me realize, hey, maybe I could play in this arena.
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